To understand this course, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding of consumer behavior may find it quite useful.

Consumer journey is needed to be every industry for selling products among right audience.

Nearly 60% of the companies doing campaign on TV/Prints, OOH, Radio, Digital where they want to understand the market potential along with understanding consumer behavior.

Smarter Business
S = START WITH STRATEGY
M = MEASURE METRICS AND DATA
A = APPLY ANALYTICS
R = REPORT RESULTS
T = TRANSFORM BUSINESS

Less than 0.5 percent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or skeptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organisational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.

Packed with case studies and real-world examples, advice on how to build data competencies in an organisation and crucial coverage of how to ensure your data doesn’t become a liability, Data Strategy will equip any organisation with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.