Strategy and Consumer Behaviour Insight

From Leading Strategy & Consumer Behavior Training Providers

About Strategy and Consumer Behaviour Insight

This course is to understand about the approach of how people buy the product across different domains. Understanding consumer behaviour analytics will assist business entities to be more practical at buying, selling, designing, development of products or services, and every other different initiative that impacts their customers. In this Course, we have to analyse.

Key Audience of the Course

This Course will design for Engg & management students as well as industry professionals who work in an advertising agency or eCommerce sector or marketing department or product development or any part of a company that has an correlate with the customers.

Requirements and Benefits of Program

To understand this course, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding of consumer behavior may find it quite useful.

Consumer journey is needed to be every industry for selling products among right audience.

Nearly 60% of the companies doing campaign on TV/Prints, OOH, Radio, Digital where they want to understand the market potential along with understanding consumer behavior.

Smarter Business

Less than 0.5 percent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or skeptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organisational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.

Packed with case studies and real-world examples, advice on how to build data competencies in an organisation and crucial coverage of how to ensure your data doesn’t become a liability, Data Strategy will equip any organisation with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Course Curriculum and Duration

Course Curriculum & Duration(2.5 months -50 Hrs Program)- BBA/MBA//Btech ECE/EE/Industry professional. Consumer Behaviour – Significance
  • Online & Offline Consumer understanding
  • Buying Decision Process
  • Demand Analysis
  • Developing Marketing Concepts
  • Marketing Strategies
  • Market Positioning
  • Market Segmentation
Role of Research
  • Target group index tool study
  • Strategy for Brand campaign
  • Research Survey analysis
  • Decision Making-Index wise
  • Pre-Purchase & Post-Purchase
Age group Audience define
  • Consumer Behaviour – Motivation
  • Personality & Self Concept
  • User Case studies- App Consumer
  • Google Analytics Consumer study
  • Consumer Behaviour – Learning
  • Consumer Behaviour – Attitude
External Influence
  • Influence of Culture & Social Class
  • Relationship Marketing
Models of Consumer Behaviour
  • Consumer Behaviour – Models Types
  • Implications of Marketing Models
  • Online Customer Behaviour
  • Consumer Behaviour – Expectations
Emerging Trends- 12 Industry
  • Wrong Consumer target for selling product- Case Studies
  • Consumer Behaviour – Cross Culture
  • Case studies – 6 Industry Campaign on TV/Print/OOH/Radio

Our Office Locations

Head Office - Gurgaon
Samatrix Consulting Pvt Ltd
311 Vipul Trade Centre
Sector 48, Sohna Road
Gurgaon - 122018
New Delhi
105. Nehru Pl Road,
Block 1, Kalkaji
New Delhi – India
166, Second Floor,
5th Main Road, MC Layout,
Opp BDA Complex,
Karnataka – India
Samatrix Consulting Pvt Ltd
1st Floor,
Near Shakthi Chowk,
Civil Lines
Bijnor – Uttar Pradesh – India


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